“It starts with the firing”  is the new site-specific project by Elisabetta Benassi for Collezione Maramotti.

The exhibition starts out in the city: five sentences printed on posters posted on the outskirts and on buses that cross the historic center of Reggio. They’re in English, they’re talking about bricks. From the outside to the inside, the posters accompany us in the exhibition space. Benassi’s works relate “objects” belonging to the site’s history – the first Max Mara factory, now the home of the Collection – with other appearances that are tied to a larger event, creating a series of “stages” in a path that can be freely composed by the spectator. Each room presents a work surviving the disappearance of the context that originally hosted her. The instability, the puzzles that these works propose, however, have nothing to do with vague; Instead, they point to something that is too familiar to us: the loss of confidence in the promises of technology, the posthumous world that comes after failures of both ideologies and their supposed remedies, abandonment to the dispersing forces, shrinking them, memories and communities .

The exhibition is presented at the European Photography Festival 2017.
For more information: elisabettabenassi/it-starts-with-the-firing